Google Analytics ‘Not Provided’ – The Foreseeable future For Search engine optimisation Keywords and phrases

If you’ve been seeking at your search term data in Google analytics, you will of class be mindful of the irritating ‘not provided’ portion.
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Unfortunately it really is turning into substantially extra dominant in conditions of percentage and we suspect the future outlook is bleak with all search phrases remaining concealed from Search engine optimization specialists. Google’s choice not to display screen this data could be more harmful than possibly the Penguin or Panda updates had been. Quite a few internet sites experienced terribly when these updates were rolled out, lots of of which have nevertheless not totally recovered.

How will this influence how you do your Search engine marketing in long term?

Accepting that key phrase info will be going for great is a get started. Consider to confirm the ideal strategy to this new participating in area delve deeper into website page metrics and performance to see what the serious driving pressure of your web site earnings and conversion is.

Are search phrases however critical?

Absolutely! Search term searches are what people type to obtain matters, unless one thing actually radical in search takes place I never see that modifying. You will however optimize your web pages for critical phrases and observe your web page rankings, if you can see you rank nicely for a expression you optimized on, then there is certainly a very good likelihood that’s the keyword which is driving your targeted visitors for that landing web page.

What other strategies and tools can be deployed to get all over the ‘not provided’ difficulty?

Google Site owners is a great location to start but has its limitations. You won’t be able to examine many years, nor can you obtain knowledge extra than two months outdated. Having said that there is added data offered which just isn’t in your analytics, so it truly is perfectly worth on the lookout. There is also valuable knowledge on online video, impression and cellular lookup too. Google Core reporting API is one more useful instrument for acquiring the information into Excel to extrapolate your knowledge.

What is the effect in terms of reporting?

Any person who has utilised an Search engine optimisation agency appreciates that key word rankings dominate the studies so this will have an affect on reporting immensely. Clientele will need to be educated and confident that it really is thanks to the Website positioning team’s initiatives in composing, syndicating content material and social media that is essentially driving the website traffic.


Articles is king, as we all now know, and this adjust validates that method now much more than ever. Crafting excellent and powerful information will not only strengthen your rankings, it will drive entrepreneurs to be additional artistic and create improved internet sites. I can see why Google has manufactured this conclusion, but I will sorely miss having accessibility to my key word facts.

Performance Advertising and marketing Asia (PMA) Specializes in Lookup Engine Optimization ( Website positioning [] ), Affiliate Marketing, Net Development and Style and design. We are based mostly in Vietnam but have over fifteen several years experience functioning in London’s digital marketing and advertising market. Enterprises in Vietnam will battle to discover a much better all round agency, that can satisfy their advertising requires much more successfully, skillfully or charge successfully than PMA can.